IK
Team


Joshin Raghubar 
CEO




Joshin’s passion is to create value by weaving together creative ideas, relationships, emerging trends, talented people, entrepreneurial spirit and a commitment to action.

Prior to founding iKineo, Joshin started his career at Interactive Africa, where he was extensively involved in the 2006 Soccer World Cup Bid; project-managed the transcontinental African Connection Rally; and managed the International Design Indaba.

Joshin serves as a director of the Cape Information Technology Initiative (CITi), the public/ private sector agency tasked with development of the region as a Technology cluster; and currently serves as Chairman of the Bandwidth Barn which is Africa’s leading non-profit business incubator and accelerator for technology businesses. He has also recently joined the board of the South African Chamber of Commerce in America. Joshin has a Business Science (Honours) degree, majoring in Finance and Accounting, from the University of Cape Town, and a Masters in Development Studies (Cum Laude) at the University of Western Cape’s Institute for Social Development.

Joshin is a Fellow of the Southern Africa-United States Centre for Leadership & Public Values 2007/8 Emerging Leaders Programme; and was selected in 2006 as a Transformation Thinker by the Bertelsman Institute and the GTZ, as part of their global Transformation Thinkers programme. Joshin is a Fellow of the African Leadership Initiative and the Aspen Global Leadership Network.





Sean Mulvey 
Business Director




Sean Mulvey is the Business Director responsible for client service and retention.

Sean has deep experience in the CRM arena for the last 15 years. He has been involved with setting up and managing programs for the likes of, British American Tobacco, Unilever HPC, Coca Cola & Simply Squeezed. Prior to joining iKineo, among other duties, he led the agency team looking after the Distell CRM portfolio (including brands such as, Flight Of The Fish Eagle, Van Ryn’s Brandy, Oude Meester, Durbanville Hills Wines & Two Oceans). Sean was also responsible for managing the Distell CRM program from a Distell business point of view.

Sean has two young sons who keep him busy outside of iKineo.



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Liz Hillock 
Strategy Director




Liz is passionate about understanding consumer behaviour and engagement. Liz spent 12 years in the UK working client side in digital marketing and CRM.


As Head of CRM for Tiscali UK she was responsible for communications, loyalty and retention for 2 million broadband, voice and digital TV customers. After 5 years in the Telco space Liz moved into the equally fast-paced world of online gaming as Head of CRM at Ladbrokes. From predictive data modelling to delivering innovative marketing campaigns, Liz is commercially astute and has proven experience in creating value through CRM.



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Kyle Davies 
Client Service Director




Prior to joining iKineo, Kyle accumulated over 11 years CRM experience. After matriculating in Somerset West he studied, lived and worked in Germany for over 10 years where he gained his CRM experience at Wunderman – working on blue chip clients like Lufthansa, Ford, Accenture, Xerox and Microsoft. Since Kyle’s return to the sunny South African shores, he has worked on the British American Tobacco Account as a CRM Strategist.

After a comprehensive two year trainee programme at Europe’s leading CRM agency, Kyle went on to do his Degree in Marketing and Communication at the Academy of Marketing and Communication in Frankfurt.



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Elaine Moodley 
Office Manager




Elaine is our Office & Financial Administration Manager

She also supports the running of selected client projects. One of her main projects is the Moet & Chandon Table which sees her strong organisational skills put to good use.

Elaine hold’s a BComm degree with Financial Management (UNISA) & a national diploma in Travel & Tourism (INTEC).

She also ensures that the iKineo office operates smoothly and efficiently, and bills get paid on time. She has recently had a her second baby.



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Cia Ntshinga 
Account Manager




Prior to joining iKineo, Cia developed a strong web-based CRM background, and inn her work with various iKineo clients she has gained valuable experience with multiple other consumer relationship building platforms.

Cia’s Account Management style is based on nurturing strong relationships with client and other stakeholders. She is currently a BA (Communications Sciences) student at UNISA. Her passion for innovative ideas and writing saw her completing a copy writing course at AAA School of Advertising.

Her young family is her inspiration and her 3 year old daughter keeps her on her toes.



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Leezl Kaschula 
Head of Production




Leezl has extensive production & digital experience, having cut her teeth at MWEB, 24.com, DSTV Online, Ogilvy and an R&D division of MIH, called SWAT. She is an ‘early adopter’ and extremely interested in trends and new developments in the online space. She has an extensive network and prides herself on being able to source anything online. She also has online product management experience with products like Play, a local version of YouTube and feedalizr, a desktop social media aggregator built using Adobe Air.



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Barbara Joffe 
Account Manager




Barbara joined the iKineo team in March 2008 and has cemented her position as an Account Executive, which resulted in her promotion to Accounts Manager in October 2008. She works on the following brands: Southern Comfort, Jack Daniel’s, Famous Grouse Malt, Hennessy Cognac, Moet and Chandon and Nokia.


Before joining Ikineo, Barbara worked at the Alliance Group as Marketing Coordinator. Her studies include a Bachelor of Arts Degree majoring in Psychology and Communications and a Post Graduate Diploma in Marketing Management.


Barbara is excited about the challenges of entering into the world of CRM and strives to consistently add value to the iKineo team through her passionate attitude and hard working nature.





Simone Damata 
Account Manager




Simone works by the motto “I take my work seriously, not myself”


With a BComm Marketing she started her career off at Red Bull Energy Drink, working on the regional marketing team for five years. This is where she confirmed her obsession with all things “marketing” and fell in love with the field. She then moved to Instant Grass Youth Collaboration Agency heading the Seeding pillar, where she developed a passion for Word of Mouth and Buzz Marketing.


She is inspired by trends, innovative marketing, boundary-less thinking, brands willing to dance on the edge, hard work and people that wear their hearts on their sleeves.


Simone joined the iKineo team in Aug 2009 and is thrilled to be contributing to the remarkable brands that iKineo works with.



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Desrie Govender 
Account Executive




Desrie can most often be found glued to her computer screen (out of choice). Prior to working at iKineo, Desrie was slightly nomadic for a year, trying to adjust to lot of rain, and the tube, in London.


Travels and perturbing attachments to technology aside, she does have a firm foundation in education.


Desrie has completed a BA (Media & Communication) at the University of Kwa-Zulu Natal (UKZN). During her time there she was involved in NUX (a student newspaper), and various activities at campus.


Solid grounding within the marketing field was attained through internships, and during her BA Honors in Brand Leadership degree at the Vega Brand Communication School, where she received practical and theoretical knowledge within marketing.





David Duarte 
Advisory Board Member




Dave Duarte is South Africa’s foremost expert in new-media marketing. He is an educator, entrepreneur, writer and speaker.

He is founder and director of a social-media marketing programme at the UCT Graduate School of Business, called Nomadic Marketing. He also lectures on the MBA programme and other executive education courses.

Dave is also co-founder of Cerebra, currently South Africa’s leading social-media consultancy with clients such as SABMiller, FNB, Wesbank, Samsung and Toyota. And has recently launched Huddlemind – a community driven social-media content and education company.

His other well-known projects include the 27dinner (a free monthly gathering for the new-media community) which he co-founded, and Muti.co.za (a peer-rated news aggregation platform) which he joined in July 2007 as part-owner.

Dave is on a mission to speed the South African web scene into global prominence so that we get recognized for the hub of diversity, creativity and ubuntu that we are.



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