Entries tagged with: Volkswagen
Thefuntheory.com - Volkswagen
In an initiative by Volkswagen, Thefuntheory.com seeks to show that ‘fun’ is the basic element needed to inspire “change for the better”.
Using their theory, a team sets out to execute guerrilla-marketing type scenarios that begs for curiosity from unsuspecting passers-by.
Check out a videoed example of their efforts:
VW to launch upcoming campaign via iPhone
Volkswagen plan to launch their 2010 GTI campaign “Real Racing GTI” through a free iPhone app. The app is a game which allows users to race on a fictional track.
Registered races stand a chance to win one of 6 limited-edition GTIs.
Initially, the campaign will be available strictly through this platform; although users will be able to post certain elements from the races to Twitter and Facebook, with the additional option to rip videos which would hosted on YouTube.