Entries tagged with: Video
The Credit Cruch made the Video Star?
The Internet has become the playground for those wanting to share/view various forms of media. And with Internet connections becoming faster, it’s quite natural that video will become even popular. According to TubeMogul, online video will become the primary focus of marketing in 2009.
Online video fits in quite neatly with viral marketing, a cost-effective alternative to traditional marketing campaigns. I especially considering the current global financial situation. If done right, it could provide a brand with invaluable brand equity.
Considering all of this, the fact that bloggers form 80% of video referrals is something that marketers need to take note of. It also redefines how marketers approach their target market.
Bright New Thing: Video Ads in Magazines
Likened to the “moving pictures” concept in Harry Potter, video adverts will soon be appearing in magazines.
September 18th will mark the first video-in-print ad which will appear in select copies of the US show business title Entertainment Weekly.
The technology uses chips which are able to store up to 40 minutes of video, and is activated much like a musical greeting card. The first advertisers are the US TV network CBS and pepsi.
According to an article by CNET, the screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged with a mini USB cord—there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate.