Entries tagged with: Television
Bright New Thing: Video Ads in Magazines
Likened to the “moving pictures” concept in Harry Potter, video adverts will soon be appearing in magazines.
September 18th will mark the first video-in-print ad which will appear in select copies of the US show business title Entertainment Weekly.
The technology uses chips which are able to store up to 40 minutes of video, and is activated much like a musical greeting card. The first advertisers are the US TV network CBS and pepsi.
According to an article by CNET, the screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged with a mini USB cord—there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate.