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Sticky Bits

Bright New Thing: Stickybits

Scanning barcodes is an activity one would normally associate with queues at the supermarket. To the average person, scanned barcodes provide basic text-based information, like the price of a can of soup.

A mobile application is set to change this by broadening the use of barcodes and the information it holds. The Stickybits app will allow users to attach various multimedia to a barcode thereby creating a thread of information that is accessible via the relevant barcode.

Available to iPhone and Android owners, the app reads barcodes and QR codes, and lets users add items (such as video, audio, Zip and PDF files, or photo content) to them. Other users of the app can access this information by scanning the barcode.

This concept gives marketers a new platform with which to roll out campaigns. Not only is Stickybits new; dependent on execution, it forces the consumer to interact with (a bar-coded product), getting product into the hands of consumers.

The application reads current barcodes, but the company (Stickybits) also generates barcodes, which can be printed out. So barcodes aren’t necessarily fixed in terms of where, or how, they appear.