Entries tagged with:

Service

Valuegram: Long Beach Car Wash

Larger companies can learn a few things about adding value to their customers from some innovative small businesses.

Visiting the carwash can take a long time; time that could be better spent doing other things. One carwash recognised this and decided to do something about it. Long Beach Car Wash in Noordhoek offers its customers an added service. Customers provide staff with their cell phone number; they are then given a voucher for a free coffee at Wimpy, and a discount Spur voucher. When their car is ready, the car wash sends customers a SMS notifying them accordingly.

Wimpy and Spur are both located at the mall, as is the Car Wash. The value-added service provided by the car wash (vouchers and notification SMS) allows the customer to make better use of their time, while adding value to the mall’s tenants. It serves as a simple and great example of how businesses can improve their customers’ experiences while collaborating with other business creating mutually beneficial relationships.