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Radarboy

Made in Japan

The idea started with us looking at social networking, blogging and web 2.0-type user involvement and we could make this relevant to the iKineo business model.

Having worked on a number of projects closely with iKineo, most notably more than two years on Lucky Strike, I had a goodfeeling of how thecompany operates, and their processes.

I felt it was important for the brand to reflect their personality, and this would not be achieved in the usual manner. Also, seeing the finished product never tells the full story, and in most cases this is the interesting (and fun) part that people are not seeing – the buildup to a giant Lucky Strike event, sourcing a tent from overseas, because there wasn’t one big enough in the country to hold the ammount of guests, sitting watching the numbers roll in live on the website as 1000s of people bid for limited tickets to an event, within hours of launch. These are the things that makes this company so great, and having worked so long with them, this is what I wanted others to be able to see, feel and participate in.

This is the most exciting things I’ve seen a corporate entity do – a bold and amazing move – effectively open sourcing your business, and allowing clients to participate in the process too.

By the way, that’s my apartment in Tokyo. On the bottom left. See it?