Entries tagged with: Twitter
PSFK Good Brands Report
PSFK, a trends research, innovation, and activation company, has published a Good Brands Report for 2009.
Said to be an indicator of leadership and relevance in 2009, the report lists companies that PSFK view as “good” with a more detailed focus being on the top 10 rated companies. These companies are then further rated on 3 characteristics: Innovation, Responsibility, Community.
More info on PSFK
Key findings and report download
An Interview with Mad Men
Mad Men, a popular TV series set in the 60s era of advertising, is set to launch its 4th Season in the U.S. on the 25th of July.
As a launch promo, the series hosts an online job interview to see what role a viewer could fill in the ad agency.
You’re taken through a 7 question interview featuring questions by the main characters, each relevant to their characters job description. At the end of the interview, you’re offered a role based on how you’ve answered the questions. You then have the option to share the good news with friends via social media (Facebook/Twitter).
Take the Interview here
Valugram: Virtual Interaction With Real Time Reward
The digital arena currently serves as a popular platform for the execution of a brand’s Marketing efforts. The immediate nature, and popularity, of Social Media ensures that brands entering this space remain top of mind, with simple strategies being the most effective method to harness the power of engaging consumers.
One of the industries maximizing the characteristics of Twitter is the hospitality industry. Hotels in the U.S. have designated employees that track mentions of their establishment on Twitter.
Usually cross referencing the name of the tweeter with their guest list, employees try to either prevent complaints from gaining momentum, or create an impressionable experience. One such experience occurred at the Marriott in Orlando. A guest staying at the hotel tweeted: “At the Orlando Marriott World Center for RIM WES 2010 [a technology conference]. But I have the crappiest room in the hotel.” His tweet was picked up by a member of staff monitoring tweets mentioning the hotel; he was promptly offered an apology and a better room the following day.
As a component of the recent visit by the Jack Daniel’s Master Distiller, Jeff Arnett, the iKineo Jack team set up a virtual tasting using Twitter. The tasting was hosted by Jeff via social networking site, with a few key influencers accompanying him at a venue in Joburg. Details of the event were communicated via the newspaper, radio, mailers, and via tasting kits distributed to influencers with Twitter accounts. Details of the time and Twitter account were included in all communication for the event. The tasting served as a platform for the consumer to interact with the brand and, with Jeff’s presence, it made Jack Daniel’s seem more accessible.