Entries tagged with: Style My Coke
Style My Coke: Activating Skate Parks
Over the next few weeks Style My Coke will be visiting a number of Skateparks around the country. This weekend (23rd and 24th June) we’ll be at MonteCasino and Brightwater Commons.
Next weekend (30th June and 1st July) we’re going to be at the Wavehouse in Durban. There are 16000 people expected to attend, which should make for lots of fun, and hopefully lots of SMC sales!
MTN Pitch
It was great working with the MediaCompete last week preparing for the MTN pitch. On the eve of the pitch, they sent us a curve-ball brief (we had to prove we could deal with last minute briefs), and then MTN informed us they were moving the pitch to two days later. It meant I had to stay in Johannesburg for a few extra days, but it also allowed us a little more time to develop the presentation.
The team and work came together and I think we delivered a fantastic and hopefully on-the-money pitch on Friday. Eagerly waiting for the results…
My Coke Fest- Johannesburg
On Friday (27th of April) I made my way up to Johannesburg to get an inside peek at My Coke Fest.
Despite the hype over the last few weeks, the music was a little disappointing. The local bands were alright, with The Parlotones and the Springbok Nude Girls being the pick of the bunch. The Nudies are apparently recording some new music, but obviously opted for a ‘best of’ line-up for the show, playing some of their most renowned songs such as “Little” and “Bubblegum on my Boots”.
The international bands were a big let down. Hoobastank were great, even though I knew 3 songs out of their entire set. 3 Doors Down were okay. Staind were completely average, and Evanescence weren’t good at all.
But music aside, the event was a great experience. Never before have I seen so much skull branded clothing, so many tattoo’s or such a proliferation of black hair die. It was all a little intimidating for a Capetonian boy wearing jeans and all-stars.
Things also got a little festive with a record breaking sale of 145000 draight beers. Bearing in mind that the crowd was roughly 25000 strong, this equates to roughly 6 pints per person, or 3 litres of beer.