Entries tagged with:
Marketing




Lucky Number 7

Posted by:
Joshin Raghubar
06 August 2007.

Uwe Gutschow from SaatchiAtPlay, in his presentation in the Nomadic marketing course at the University of Cape Town’s Graduate School of Business , outlined 7 rules for success that most successful marketing campaigns are using:


Collaborate, co-create with specialists, consumers


Be relevant, connect with your audience


Be transparent and honest


Provide exclusivity and recognition


Allow participation – let go!


Intrigue, inspire, entertain, surprise


Make it easy to share


Spoken after our own hearts!