Entries tagged with: Gatorade
Gatorade Commands Social
With more brands taking social media seriously, and interaction on the various platforms increasing, a lot more focus is placed on measuring and tracking this activity. One brand with an impressive set up to manage their social media presence is Gatorade.
And article on baekdal.com brings up some important points to consider even with the system that Gatorade has:
* Actively engaging is great, but it is also very important to catch the larger trends, so you can be proactive instead of reactive.
* A problem with a command center is also that it ties you to a building. Engaging is so much more than that. You need to be out there, among the people you interact with – and you need to be able to bring your tools with you.
* If you do not employ people to work with social full time, your focus should be to create tools that can summarize what’s happening, and alert you based on specific triggers.