Entries tagged with: Facebook
PSFK Good Brands Report
PSFK, a trends research, innovation, and activation company, has published a Good Brands Report for 2009.
Said to be an indicator of leadership and relevance in 2009, the report lists companies that PSFK view as “good” with a more detailed focus being on the top 10 rated companies. These companies are then further rated on 3 characteristics: Innovation, Responsibility, Community.
More info on PSFK
Key findings and report download
Callmedia launches "Call Me" Facebook Application
Callmedia recently launched a Facebook application that allowed for integration with its call centre.
Subscribers to the company’s Facebook page can now access a “Call Me” button which is integrated with Callmedia software. By featuring the button, the company can benefit from accessing a community of its consumers, and existing or prospective consumers can communicate with the company more effectively.
1. An existing or potential new customer visits a company’s Facebook page. If they want a direct engagement with the company they click on the ‘Call Me’ button.
2. The request is immediately converted into a new task that feeds into the Callmedia software, as part of the ‘universal queue’.
3. The request is intelligently allocated via skills-based routing to the most appropriate available contact centre agent according to the profile information of the individual.
4. The agent then calls the prospect or customer initiating a one to one conversation.
An Interview with Mad Men
Mad Men, a popular TV series set in the 60s era of advertising, is set to launch its 4th Season in the U.S. on the 25th of July.
As a launch promo, the series hosts an online job interview to see what role a viewer could fill in the ad agency.
You’re taken through a 7 question interview featuring questions by the main characters, each relevant to their characters job description. At the end of the interview, you’re offered a role based on how you’ve answered the questions. You then have the option to share the good news with friends via social media (Facebook/Twitter).
Take the Interview here
How Brands Should Think About Facebook: a Loyalty Program
A few years and several billion dollars of ad spending into the era of Facebook marketing, it’s getting clearer what it’s all about for big, established brands—a loyalty program rather than a customer-acquisition tool. http://fb.me/1cMQgpXy0