Entries tagged with: Coke
Style My Coke: Activating Skate Parks
Over the next few weeks Style My Coke will be visiting a number of Skateparks around the country. This weekend (23rd and 24th June) we’ll be at MonteCasino and Brightwater Commons.
Next weekend (30th June and 1st July) we’re going to be at the Wavehouse in Durban. There are 16000 people expected to attend, which should make for lots of fun, and hopefully lots of SMC sales!
Style My Coke & Boogaloos
After some negotiations and initial chats the Coca Cola and Boogaloos collaboration is under way. Style My Coke was at the Monte Casino and Brightwater Common Skateparks this weekend, thanks to the iKineo & Boogaloos management teams.
A start to many amazing activations. Not only will we continue a relationship with skating on a national level, but Boogaloos are open to collaborations within their planned lounges and the SkateBoarding World Championships in Monte next Feb…..
You heard it here first!!!! Watch this space….
MTN Pitch
It was great working with the MediaCompete last week preparing for the MTN pitch. On the eve of the pitch, they sent us a curve-ball brief (we had to prove we could deal with last minute briefs), and then MTN informed us they were moving the pitch to two days later. It meant I had to stay in Johannesburg for a few extra days, but it also allowed us a little more time to develop the presentation.
The team and work came together and I think we delivered a fantastic and hopefully on-the-money pitch on Friday. Eagerly waiting for the results…
At MyCokeFest
Giles is at the Coke Rock festival gig in Johannesburg today. Evanesence, Springbok Nude Girls and others are playing. The Style My Coke project that we are working is being activated there, and Giles is checking it out.
Style My Coke
We are preparing for the Cape Town leg of MyCoke Fest 2007. Our boardroom is currently jam packed with 4008 bottles of Coca-Cola, 12 Style My Coke machines, 6000 plastic ‘skins’ and some electrical equipment. Needless to say we aren’t having many meetings at the moment.
