Entries tagged with: Advertising
12 forms of Television Advertising
Slate.com put together a 5 minute crash course in the basic 12 master formats of television advertising, first identified over 30 years ago by advertising executive, Donald Gunn. Have a look at the video on Slate – 12 master formats of television advertising. It is useful background knowledge for anyone in the marketing industry. I wonder what the 12 master formats of digital marketing are going to be 30 years from now…
Bright New Thing: Video Ads in Magazines
Likened to the “moving pictures” concept in Harry Potter, video adverts will soon be appearing in magazines.
September 18th will mark the first video-in-print ad which will appear in select copies of the US show business title Entertainment Weekly.
The technology uses chips which are able to store up to 40 minutes of video, and is activated much like a musical greeting card. The first advertisers are the US TV network CBS and pepsi.
According to an article by CNET, the screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged with a mini USB cord—there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate.
Superbowl: How much of it is really about the sport?
For our purposes, and indeed many a brands, it’s all about the commercial breaks. With 30 seconds worth of ad airtime going for $3 million, return on investment is surely top of mind for brands buying airtime during the Super Bowl.
The attention garnered from ad spend around the Super Bowl is massive and there is surely a number of parties looking to get their own coverage (without the sizeable spend). While most are happy to get their due attention by having produced the advert, others have to resort to creativity of a different sort.
A Boston advertising agency, Mullen, went that step further by setting up a site to track conversations featuring brands advertising in the Super Bowl. By monitoring activity on Twitter, the agency was able to measure volume, sentiment, and the most (and less) popular brands.
Aside from freely publishing the results of their tracking, the agency also offered free creative services to the lowest performing brand.