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Thefuntheory.com - Volkswagen


Tags:
volkswagen thefuntheory.com guerrilla_marketing
Posted by:
Desrie Govender
12 October 2009.
Project: Blog .



In an initiative by Volkswagen, Thefuntheory.com seeks to show that ‘fun’ is the basic element needed to inspire “change for the better”.


Using their theory, a team sets out to execute guerrilla-marketing type scenarios that begs for curiosity from unsuspecting passers-by.


Check out a videoed example of their efforts:


http://rolighetsteorin.se/en/






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