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An innovative Japanese company is offering university students free photocopies. This free service is made possible by printing ads on the back of the copy paper, which is slightly thicker than normal to prevent ads from shining through. For JPY 400,000 (R25 000), advertisers can have their message printed on 10,000 sheets of paper.
Tadacopy machines have been placed at a few dozen campuses, and are a big hit with students. The company was founded by students at the universities of Keio, Chuo and Hosei, who installed the first free copy machine in April of last year. Nice one for student entrepreneurs to set up in other countries! You’ll make some extra money, your fellow students will thank you, and local advertisers will be able to reach a targeted audience in a novel way. Like any good free love concept, it’s a win-win-win situation.