The Wrangler Laundromat

Posted by:

Giles Ritten
15 November 2007.
Project: Blog .

At recent music festivals in the Netherlands, jeans brand Wrangler offered festival goers a much needed service: laundry. And at 18 meters wide and 9 meters high, the Wrangler Laundromat was hard to miss.

People dropped off their mud-encrusted laundry and were sent a text message the moment it was ready. No spare change of clothes? Wrangler came up with a generous solution to that problem, too: they handed out black overalls to anyone who used the laundromat. Like most other pop-up ventures, Wrangler Laundromat is an exercise in experiential marketing, aimed at surprising and delighting consumers in a way that magazine ads or TV spots usually can’t.

After picking up their spotless garments, visitors are given a “Dear Mom, I’m clean” postcard to send home. All of which makes for a fun and memorable experience.

Visit

http://www.wrangler.nl/