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Jack Daniel's Strategy and Insights Meeting in London
We had a valuable two day session in London working with the broader Jack Daniel’s team from the US and the UK, as well as the core South African team, developing key ideas and strategic marketing direction for the brand in South Africa.
We worked in a fantastic venue close to Spittlefields market in East London, which from the outside looks like a derelict building site, but on the inside is a funky lounge, club, and creative workshop. Apparently it is managed by Sony and is a showcase for Playstation. Great for inspiring creativity.