IK Project Blog:
MTN Road to India
Client:
MTn South AfricaStatus:
In progressProject Details:
As the CRM & Direct agency for MTN South Africa, iKineo developed the Road to India campaign to grow the number of active contract customers on MTN 1-4-1, the MTN rewards programme. Leveraging MTN's equity as a sponsor of South African cricket and the World Cup in India, a multi-channel campaign using direct, mobile, digital, and social media, was highly effective in increasing the numbers of active customers and associated spend beyond expectations.