IK Project Blog:
Glaceau VitaminWater
Client:
Coca ColaStatus:
CompletedProject Details:
We worked with the glaceau vitaminwater, as the agency tasked with getting the brand into the hands of the ‘right’ people, and growing these relationships to create and sustain the buzz during the initial year launch period in South Africa. Through a deliberate and innovative strategy using direct, social media and face-to-face engagements, we helped create the powerful momentum for the brand to take South Africa by storm.