IK Project Blog:
Bombay Sapphire
Client:
RGBCStatus:
CompletedProject Details:
A 3 part e-zine was rolled out to fans (database members) of the gin over a 6 month period. Each issue of the exclusive online magazine _BLUE_ sought to engage and inspire its reader with Bombay Sapphire themed design content. The theme centered around the botanicals used to make Bombay Sapphire, with each issue featuring a different botanical.
The three botanicals (Lemon, Liquorice, and Berry) served as the common element for the collection of Art, Architecture, Photography, Decor, Industrial Design, and Fashion in the magazine. Every issue also offered the opportunity to win prizes pulling in the theme and design elements.