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Project Blog:

Gateway Strategy Development

Client:
Primedia Lifestyle
Status:
In progress

Project Details:
iKineo developed the CRM strategy and Engagement Programme for the Gateway Theatre of Shopping for Primedia Lifestyle, who manage all the shopping malls within the Old Mutual Property Group. The programme was successfully launched by iKineo in December 2007 and is growing in 2008.





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Even the idols joined Gateway Imagine!

Posted by:
  06 December 2007.

Imgp0220


Imagine. Gateway. Just more. Gateway’s Customer Relationship Programme went live on 4 December 2007. And so far we’ve been really happy with the numbers of people we’ve achieved during our acquisition drive. In a world first, Gateway has become one of the first shopping malls to use biometrics to sign-up people to a loyalty programme. Even the Idols finalists signed up today!


The aim of the programme is to acquire people to the Gateway programme and then interact and get to know more about them. By joining, they receive exclusive access to information, experiences, events and opportunities to connect with family and friends.


The project has also been quite challenging in terms of the integration of a Data Management Tool, bluetooth, biometrics, web and SMS to wapsites with synchronised data over all the channels.


The campaign ends the 15th of January and thereafter we will start the next phase of our campaign.


Vida e’Caffe has also partnered with us in a 2-for-1 coffee deal about which we are very excited.


Imagine. Gateway. Just more.