IK
Project Blog:

Phatset

Client:
Various
Status:
Completed

Project Details:
Phatset is our joint venture seeding programme with What's Phat. Successfully launched in November 2007, Phatset campaigns have been successfully run for Nokia, Blunt Magazine and Tom Ford.





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Phatset - 2008 and beyond

Posted by:
Joshin Raghubar
10 December 2008.

We have completed campaigns for Tom Ford and Nokia this year, and have just recently completed a large campaign for the Nokia N78, which has gone really well. We have been using various ASP and social media tools to manage the campaigns, and the next step of for us to develop a bespoke mash-up using all the lessons we have had over the year.

Tomorrow evening Phatset is a co-sponsor of Green-T, a green fashion exhibition, in Cape Town, bringing together leading edge designers, photographers, sound engineers, and stylists.





Nokia coming on board

Posted by:
Joshin Raghubar
07 August 2007.

Sometime ago, Nokia has commissioned two Phatset campaigns – for the E90 business phone and a new multimedia phone. We met with them again today, and they are keen to commission a further campaign :)

Other great brands are also expressing a keen interest.